Ugly Bison Design is a freelance studio and lifestyle brand inspired by true adventure - a brand for the backpacking beatnik, the vanlife vagabond and those who remember the hardest times as the best times. If you're a sucker for sunrises, fueled by mountain top beers and you revel in the thrill of the unknown, Ugly Bison Design is for you.
Ugly Bison Design is inspired by the people, places and experiences that shape us. We seek to outfit people who have been equally moved by their experiences with uniquely artistic products inspired by adventure.
What is adventure?
People often use the word adventure, but what does it mean? As Yvon Chouinard of Patagonia puts it, "the word 'adventure' has just gotten overused. For me, adventure is when everything goes wrong. That's when the adventure starts." Yvon's on to something. People have described something as simple as a late night fast food run as an adventure. That may be a good time, but unless your name is Herald or Kumar, it most likely won't yield true adventure.
Ugly Bison Design believes true adventure begins where comfort ends. When the trail is lost, when the unplanned happens, at the doorstep of the unknown - this is where we find ourselves. One who truly embarks on an adventure steps into the unknown and returns a different person than they were at the start.